#3: Your Vision Isn’t Clear Enough
High turnover. Low engagement. Leaders working hard—but not on the right things. These are symptoms of a deeper issue: lack of Vision Clarity.
Without a compelling vision, execution scatters, culture drifts, and growth leaks value every day.
The Enterprise Value Impact
Companies with clear vision grow 58% faster, achieve 32% more profitability, and retain customers at 2.2x the rate of competitors (LSA Global). That’s the power of Vision Clarity.
What Vision Clarity Really Means
It’s not about saying “we’ll be #1 in the industry.” It’s about painting a vivid, compelling picture of the future that rallies employees, investors, and customers.
Reed Hastings understood this. Instead of aiming to be the best DVD rental company, Netflix envisioned being “a global entertainment distribution company.” That clarity created billions in enterprise value—and left Blockbuster behind.
Your CEO Call to Action
At your next leadership meeting, ask:
- Is our vision concrete and compelling—or vague and interchangeable?
- Can every leader articulate our purpose, values, and goals consistently?
- Are we using our vision and values to hire, promote, and invest?
If the answer is no, growth will stall until clarity comes from the top. Because Vision Clarity isn’t a communications exercise—it’s a CEO discipline. And it’s the third thing only you can do.